What is SMART & CLEAR approach to Project Management?

What is SMART & CLEAR approach to Project Management?

Project Management

SMART & CLEAR Approach

To meet customer requirements satisfactorily in every aspect, that’s too within minimum cost and time, Project Management comes into the picture.

 Project Management in it’s the simplest way may be defined as
“The application of managerial skills, knowledge, tools & techniques for the completion of a project.”
In another way,
      Project management is all about planning, organizing & managing the effort to accomplish the project.
 Project Management means managing different activities for the completion of the project. 
The person who is responsible for the accomplishing of the project objectives is known as Project Manager. 

Phases of Project Management

 Project Management is accomplished through the application and integration of various processes in a logical sequence. These processes are also named with different stages or phases.
There are at least five stages/phases of Project Management.
Stage 1.  Initiation
Stage 2. Planning
Stage 3. Execution
Stage 4. Monitoring & Control
Stage 5. Closing

Stage 1.  Initiation

This one is the first step towards the journey of Project Management. In this phase, the objectives & targets are articulated with the SMART approach.
 According to the SMART approach, the objectives and targets should be Specific, Measurable, Achievable, Realistic, and Timely.
It is the phase where the need and feasibility of the project are accessed.
      Initiation – What to do???
To know more about SMART approach Click here

Stage 2. Planning

Project planning is the second phase of project management. It this phase, a project is divided into a series of interrelated activities, and all the parameters ( like starting, duration, ending of an activity) related to those activities are set. Several tools and techniques (like Network diagram, Gantt chart, etc) are used for this purpose.
In this phase, we also used the SMART approach like in the initiation phase.
 Planning – How to do???
Note:-Nowadays the SMART approach is being replaced by the CLEAR approach. According to the CLEAR approach, the Project’s objectives and targets should be Collaborative, Limited, Emotional, Appreciable, and Refinable. Thus, this approach also includes the human factors which make it more effective than the previous one.

Stage 3. Execution

In this stage, all the planned activities are executed as per their schedules. This is the longest stage of a project. The purpose of the stage is to give the outcomes to meet customers’ needs and satisfaction.

     Execution – Do as planned

Stage 4. Monitoring & Control

The most important stage of Project Management is the monitoring and control of all the activities being executed.
Several tools and techniques(like Gantt chart, histogram, fish & bone diagram, control charts, etc) are used for this very purpose.
Proper execution of this stage ensures the timely completion of the project within all applicable constraints.
Monitoring & Control – Eliminate deviation
Note:- Monitoring & Control stage goes together with the execution stage.

Stage 5. Closing 

This is the last stage of Project Management and includes only the documentation of the completed project for data storage and future reference.
Closing – Documentation
 All these five stages are needed to be completed in a DCS ( Disciplined execution of stages) manner for the successful completion of the project.
 These five stages/phases of the project management collectively called as Project life cycle.
Most simply, the Project life cycle means total time taken for the completion of a project.
Project life cycle
   Fig. Project life cycle 

Benefits of Project Management

The fruits of a successful project, accomplished with the help of project management, is riped by both the manufacturers/service providers as well as the customers/clients.
Few advantages areas:-
  • Customer satisfaction
  • Proper utilization of resources
  • Increased productivity, etc.

Future Scope

The increasing trend of customized demand for products with a short product life cycle is forcing the manufacturers/service providers to opt for Project management advanced approaches (like SMART & CLEAR approach) with as a solution. 

This is all about SMART and CLEAR approach to Project Management.

Hope you find it useful.


Happy learning 


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